A catalyst for adaptation, advancement and innovation within the agriculture and agri-food community.

 
News Release - 2008
Request for Proposals - Agricultural Management Institute - Communications Campaign and Coordinator

PROJECT BACKGROUND - The Agricultural Management Institute (AMI)

The AMI provides funding for projects to develop business management tools, products, information, resources and training for farm families, farm managers and farm business advisors.

The strategic priorities of the Agricultural Management Institute are to:
  • raise the profile and adoption of business management best practices in the Ontario agriculture industry.
  • provide Ontario farmers and their advisors with the business management and risk management tools, products, information, resources and training they need to enhance decision-making and farm profitability.
  • develop and extend business management tools, products, information and resources through partnerships with producer groups, research institutions and the financial services sector.
  • ensure that business management tools, products, information, resources and training developed within the AMI, and which have applicability beyond the province, and are shared in other jurisdictions.

AMI projects are reviewed by a 12-member Advisory Panel. Projects fall into one or more of the five key areas of focus: Benchmarking and Business Management Best Practices; Management of Business Risk; Business Succession Planning and New Entrants; Human Resources Development; and Training, Innovation and Market Opportunities.

Funding for the AMI is provided in part by Agriculture and Agri-Food Canada and Ontario Ministry of Agriculture, Food and Rural Affairs under the Agricultural Policy Framework, an agreement among federal, provincial and territorial governments to make Canada’s agricultural sector a world leader in science and innovation.

The Agricultural Adaptation Council (AAC) which administers the AMI, is a non-profit coalition group of 71 Ontario agricultural, agri-food and rural organizations. Additional information about the AAC and AMI can be found under www.adaptcouncil.org.

PROJECT INFORMATION

Introduction:

One of the responsibilities of AMI is to help promote the program and champion farm business management in Ontario. In 2007-2008 the AMI program initiated a communications campaign entitled “Take A New Approach”. Activities included the development of a website, public notices, advertorials and communication kits. In building on the success of the “Take A New Approach” campaign the communications efforts must continue to maintain momentum and guide producers towards the best resources available in Ontario.

Communications professionals/consultants are invited to submit proposals for the provision of professional services according to the specifications and conditions set out in this Request for Proposals.

To review the complete Request for Proposals click on the links below.

Request for Proposals - Communications and Campaign Coordinator

SUBMISSION DEADLINE
Proposals must be received no later than 5 p.m. on June 2, 2008 at the following address:

Agricultural Management Institute
c/o Agricultural Adaptation Council
Suite 103, 100 Stone Road West
Guelph, Ontario
N1G 5L3

 

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